intermediate · 90–90 min
How to Make Marketing Materials Sales Actually Wants to Use
Sales isn't using your decks. Find out why and co-create assets that actually help close deals.
About this session
Marketing teams often spend weeks on pitch decks that sales reps never open, leading to inconsistent messaging and wasted effort. This session brings both groups together to identify exactly where current assets fail and what specific information prospects actually ask for during a deal. You will move from guessing what Sales needs to co-designing a toolkit that directly supports the closing process.
Why it works
This structure shifts Sales from passive critics to active co-authors, ensuring they have a personal stake in using the final materials. By isolating specific friction points in the sales cycle before drafting any content, the team avoids wasting time on aesthetic updates that do not solve functional gaps. The process replaces marketing assumptions with first-hand feedback from the field, making the resulting assets immediately practical for discovery calls and demos.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Make Marketing Materials Sales Actually Wants to Use” — ready to run in minutes, for any workshop, meeting, or team session.