advanced · 480–480 min
Full-Day GTM Strategy & Kickoff Intensive
Start the year with total clarity. Build a robust Go-To-Market plan that every team member owns.
About this session
When sales and marketing teams operate in silos, the new year often begins with conflicting priorities and confusion over who owns specific parts of the revenue funnel. This intensive session bridges that gap by forcing leaders to hammer out market segments, messaging, and handoff points in a single, focused block of time. You leave with a granular execution plan that replaces high-level aspirations with documented commitments from every department.
Why it works
The eight-hour timeframe prevents teams from glossing over difficult trade-offs between sales capacity and marketing spend, forcing a resolution on how resources are actually allocated. By moving from broad market assumptions to specific execution constraints, the session ensures the final strategy is grounded in reality rather than just optimism.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “Full-Day GTM Strategy & Kickoff Intensive” — ready to run in minutes, for any workshop, meeting, or team session.