intermediate · 60–60 min
The GTM Plan Premortem Workshop
Identify potential failures in your Go-To-Market strategy before they happen in the real world.
About this session
Go-To-Market plans often fail because team members are hesitant to voice doubts about a strategy that is already in motion. This workshop facilitates a structured 'premortem' where sales and marketing teams imagine a future where the launch has failed, allowing them to pinpoint specific risks and build safeguards before the actual rollout.
Why it works
The session uses prospective hindsight to bypass the optimism bias that typically dominates planning meetings. By making failure the starting assumption, it creates a safe space for participants to identify critical friction points between sales and marketing without sounding like they are attacking the plan.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The GTM Plan Premortem Workshop” — ready to run in minutes, for any workshop, meeting, or team session.