intermediate · 90–90 min
From Boring to Bold: The High-Impact Campaign Brainstorm
Stuck in a creative rut? Generate 50+ campaign ideas and filter for the highest ROI in 90 minutes.
About this session
Marketing and sales teams often fall back on safe, repetitive tactics when under pressure to launch new campaigns. This session breaks that cycle by generating a high volume of raw ideas and then applying a strict ROI filter to identify the most commercially viable options in 90 minutes.
Why it works
Separating the creative phase from the evaluation phase ensures that unusual ideas serve as stepping stones rather than conversation killers. By using shared criteria to rank these ideas, the team moves from subjective opinions to a consensus-based plan that everyone is committed to executing.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “From Boring to Bold: The High-Impact Campaign Brainstorm” — ready to run in minutes, for any workshop, meeting, or team session.