intermediate · 90–90 min
The High-ROI Event Planning Workshop
Stop wasting money on booths. Design an event strategy that actually generates qualified pipeline.
About this session
Many marketing budgets disappear into expensive trade show booths that yield little more than a stack of business cards from unqualified leads. This workshop transforms event planning from a logistical checklist into a revenue-focused strategy, ensuring every dollar spent is tied to specific pipeline targets.
Why it works
It forces alignment between sales and marketing on what a successful lead actually looks like before the event begins, preventing the usual post-conference friction. The process links tactical booth activities directly to conversion milestones, making it impossible to plan an action that does not contribute to the bottom line.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The High-ROI Event Planning Workshop” — ready to run in minutes, for any workshop, meeting, or team session.