intermediate · 90–90 min
How to Identify Your Real Ideal Customer Profile
Stop wasting budget on the wrong leads. Define your high-value ICP with precision.
About this session
Sales and marketing teams often lose momentum by pursuing broad audiences that drain resources without converting. This session forces a transition from vague demographic targets to a specific profile of the customers who provide the highest lifetime value. You will leave with a documented ICP that both departments agree to prioritize.
Why it works
The structure prevents participants from staying at a high level by requiring specific trade-offs between different customer segments. It bridges the gap between frontline sales experience and marketing data, ensuring the final profile is grounded in actual revenue potential rather than assumptions.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Identify Your Real Ideal Customer Profile” — ready to run in minutes, for any workshop, meeting, or team session.