intermediate · 60–60 min
The 'Big Idea' Innovation Kickoff
Starting a new product from scratch? Use this workshop to explore the problem space and spark ideas.
About this session
Starting a new product often begins with a messy collection of assumptions and a lack of focus on the actual problem. This session moves the group from abstract concepts to a concrete understanding of the market gap and a prioritized list of initial ideas. It provides Product Managers with a documented starting point based on team consensus rather than individual intuition.
Why it works
The session works by forcing participants to define the problem space before they are allowed to suggest solutions, which prevents the team from committing to features that do not solve a real need. This sequence builds collective ownership because the final ideas are directly linked to the constraints and goals identified earlier in the discussion.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The 'Big Idea' Innovation Kickoff” — ready to run in minutes, for any workshop, meeting, or team session.