intermediate · 60–60 min
The New Market Entry Risk Assessment
Expanding to a new segment? Identify the hidden traps and assumptions before you commit your roadmap.
About this session
Expanding into a new market segment often involves a series of educated guesses that can derail a product roadmap if left unexamined. This session surfaces hidden technical, operational, and market assumptions before they turn into costly mistakes, giving product leaders a concrete list of validation tasks to complete before the build phase begins.
Why it works
The format forces a shift from optimistic planning to critical interrogation, making it safe for team members to point out flaws in the strategy. By categorizing risks based on their potential impact and the team's level of certainty, it separates genuine threats from minor hurdles, ensuring the subsequent roadmap is built on evidence rather than hope.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The New Market Entry Risk Assessment” — ready to run in minutes, for any workshop, meeting, or team session.