intermediate · 90–90 min
The Marketing Crisis Response Workshop
Prepare your team to handle PR disasters or sudden market shifts with a clear protocol.
About this session
A sudden PR disaster or a sharp market shift usually triggers a chaotic scramble for answers across marketing and sales departments. This session replaces reactive guessing with a repeatable defense strategy, giving teams a specific communication protocol and defined ownership roles for handling high-pressure public scenarios.
Why it works
By isolating the immediate threat from long-term brand impact, the process helps teams categorize actions based on urgency rather than noise. The structure forces sales and marketing to sync their messaging, which prevents the conflicting narratives that often worsen a public crisis.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Marketing Crisis Response Workshop” — ready to run in minutes, for any workshop, meeting, or team session.