intermediate · 60–60 min
The Marketing Spend Optimization Workshop
Stop spending on low-performing channels. Reallocate budget to what actually drives revenue.
About this session
Marketing teams often continue funding underperforming channels simply because they are part of the legacy plan, leading to wasted budget and missed revenue targets. This session provides a framework to audit current spend and immediately reallocate funds to the tactics that actually convert. You will leave with a documented plan of which campaigns to kill and exactly where to reinvest those dollars for maximum impact.
Why it works
The structure forces Sales and Marketing to co-evaluate performance, removing the siloed assumptions about which leads are actually valuable. By requiring a consensus on what to stop doing, it eliminates emotional attachment to specific projects and replaces it with a data-driven commitment to revenue growth.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Marketing Spend Optimization Workshop” — ready to run in minutes, for any workshop, meeting, or team session.