intermediate · 90–90 min
How to Outsmart Competitors in 90 Minutes
Don't just copy features. Identify your unique value proposition and where the competition is failing.
About this session
Product teams often fall into the trap of matching competitor feature lists, which leads to market parity rather than a distinct advantage. This session shifts the focus from copying existing functions to identifying specific gaps in rival offerings where your product can uniquely excel. You will leave with a documented plan that prioritizes differentiation over imitation.
Why it works
The structure moves the conversation from general market awareness to specific, actionable vulnerabilities in the competition. By systematically isolating where competitors fail their users, the team aligns on a strategy based on actual market gaps rather than reactive feature development.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Outsmart Competitors in 90 Minutes” — ready to run in minutes, for any workshop, meeting, or team session.