intermediate · 60–60 min

The Pricing & Packaging Decision Workshop

Changing your pricing? Align stakeholders on the model that balances revenue with customer value.

About this session

Pricing changes often stall when teams cannot agree on whether to prioritize immediate revenue or long-term customer retention. This session moves stakeholders past abstract debates by forcing a choice between specific models that balance financial goals with user value. You will exit with a documented decision and a clear plan for implementation.

Why it works

The process forces participants to establish shared value metrics before they are allowed to discuss specific price points, which prevents the conversation from getting trapped in edge cases. By requiring stakeholders to openly weigh trade-offs, the structure builds the collective commitment needed to stand behind a new pricing strategy during rollout.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Product Managers, Product Owners

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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