intermediate · 60–60 min
The Value-Based Pricing Workshop
Struggling with monetization? Align your pricing model with the value your customers actually receive.
About this session
Many product teams default to cost-plus or competitor-based pricing, which often leads to a disconnect between a product's price and its actual utility to the user. This session provides a framework for Product Managers to identify the specific outcomes customers value most and translate them into a coherent monetization strategy. You will leave with documented decisions that align your pricing model with the real-world impact of your features.
Why it works
The workshop functions by stripping away internal assumptions about development costs and forcing a focus on the customer's perceived return on investment. By systematically linking product benefits to economic value, the structure helps teams reach a consensus based on evidence rather than subjective opinions or market averages.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
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