intermediate · 60–60 min
The Product-Marketing Alignment Session
Product building features that Marketing can't sell? Sync up to ensure the story matches the build.
About this session
When product roadmaps and marketing narratives drift apart, companies end up building features that sales teams struggle to explain. This session forces a direct synchronization between builders and storytellers to ensure technical reality matches the external message. You will leave with a unified plan for how to position upcoming releases.
Why it works
The three-stage structure prevents the meeting from devolving into general complaints by focusing specifically on the delta between current builds and market positioning. It forces immediate documentation of decisions, which creates a shared source of truth that holds both product and marketing teams accountable to the same timeline.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Managers, Product Owners
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Managers or external facilitators working with product management teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Product-Marketing Alignment Session” — ready to run in minutes, for any workshop, meeting, or team session.