advanced · 480–480 min

Full-Day Product Vision & Purpose Intensive

Team doesn't understand the 'Why'? Create a shared north star that guides every sprint and refinement session.

About this session

When a team loses sight of the purpose behind their backlog, refinement sessions often devolve into debates over technical minutiae rather than user value. This intensive workshop guides the group through defining a shared north star that acts as a primary filter for every future sprint decision. You leave with a documented purpose that connects daily tasks to long-term objectives, reducing friction during planning.

Why it works

Dedicating a full day allows the team to move past superficial agreement and confront the difficult trade-offs required to define a product's true direction. The structure forces participants to translate abstract ideals into specific, actionable criteria, ensuring the final output serves as a practical tool for daily prioritization.

What you’ll walk away with

  • Clear actionable outcomes from a 4-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Scrum Masters, Agile Coaches

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Scrum Masters or external facilitators working with agile & scrum teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.

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