intermediate · 60–60 min

How to Prioritize Your Product Roadmap like a CEO

Move beyond 'nice-to-haves'. Align strategy and product teams on the highest-leverage features.

About this session

Product roadmaps often become a cluttered collection of feature requests that satisfy individual stakeholders but fail to drive significant business growth. This session moves the conversation away from technical feasibility toward strategic leverage, resulting in a roadmap focused strictly on high-impact outcomes.

Why it works

The process forces participants to evaluate every initiative through the lens of executive strategy and resource constraints rather than user preference alone. By requiring a defense of each feature against business ROI, the structure filters out noise and creates a shared commitment to the most difficult trade-offs.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Executives, Senior Leaders

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Executives or external facilitators working with leadership & strategy teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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