intermediate · 90–90 min
The Real Buyer Persona Workshop
Move beyond 'Marketing Mary.' Map the actual fears and motivations of your real-world buyers.
About this session
Teams often rely on fictionalized demographic profiles that fail to explain why a customer actually signs a contract or walks away. This session forces sales and marketing to look past surface-level traits and document the specific anxieties and internal triggers that drive a purchase decision.
Why it works
By shifting the focus from who the buyer is to what they are trying to achieve, the workshop removes guesswork and subjective bias. The structured steps prevent the group from falling back on stereotypes, instead requiring participants to provide evidence of the emotional and practical friction points found in real sales conversations.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Real Buyer Persona Workshop” — ready to run in minutes, for any workshop, meeting, or team session.