intermediate · 60–60 min
The Marketing Material Relevance Workshop
Ensure sales reps actually use the content marketing builds by aligning on value and utility.
About this session
Marketing departments often produce high-quality collateral that sales teams ignore because it fails to address the specific objections raised during client calls. This workshop brings both teams into the same room to audit existing materials and determine which assets actually help close deals and which should be retired.
Why it works
The session forces a shift from subjective opinions to objective utility by requiring sales reps to justify the value of specific content pieces. This direct feedback loop ensures marketing efforts are redirected toward high-impact tools, creating immediate buy-in from the people who have to use them in the field.
What you’ll walk away with
- Clear actionable outcomes from a 3-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Marketing Material Relevance Workshop” — ready to run in minutes, for any workshop, meeting, or team session.