intermediate · 60–60 min

The Discovery Call Excellence Workshop

Transform your sales team from order-takers to strategic consultants through better discovery.

About this session

Sales teams often treat discovery calls as a checklist of administrative questions rather than an opportunity to diagnose business problems. This session allows leaders to identify specific points of friction in the current sales cycle and replace them with strategic inquiry techniques. Participants leave with a documented set of diagnostic questions that move the conversation from product features to business value.

Why it works

The workshop functions by forcing a collaborative audit of current sales interactions, which highlights the gap between simple order-taking and strategic advising. By co-creating the discovery framework, sales and marketing teams resolve internal friction and commit to a shared standard for what constitutes a high-quality prospect conversation.

What you’ll walk away with

  • Clear actionable outcomes from a 3-step facilitated process
  • Increased participant engagement and buy-in
  • Documented decisions and next steps
  • Improved team alignment on the topic

Who it’s for

Sales Leaders, Marketing Teams

Frequently asked questions

Who should facilitate this workshop?

This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.

How long does this workshop take?

Plan for 60-90 minutes depending on group size. The 3 activities are designed to flow together smoothly.

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