intermediate · 90–90 min
How to Align Sales and Marketing in 90 Minutes
Stop the blame game. Align your GTM teams on shared goals and messaging using structured dialogue.
About this session
Sales and marketing teams often operate with conflicting priorities, leading to friction over lead quality and missed revenue targets. This session provides a 90-minute framework to move past the blame game and establish a unified go-to-market strategy. Participants leave with documented agreements on shared objectives and specific, actionable commitments from both departments.
Why it works
The structure works by shifting the conversation from departmental grievances to shared outcomes, forcing both teams to look at the same funnel data simultaneously. By following a four-step sequence, the session prevents circular arguments and directs the group's energy toward solving specific bottlenecks in the conversion process. This ensures that the final decisions are based on mutual necessity rather than one-sided demands.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Align Sales and Marketing in 90 Minutes” — ready to run in minutes, for any workshop, meeting, or team session.