intermediate · 90–90 min
How to Fix the Sales-Marketing Rift
Stop the finger-pointing. Align your S&M teams on shared revenue goals and lead definitions.
About this session
When marketing blames sales for ignoring leads and sales blames marketing for low quality, revenue growth stalls. This session brings both teams together to define exactly what a qualified lead looks like and how each department contributes to the same financial targets. You leave with a concrete agreement that replaces finger-pointing with shared accountability.
Why it works
This structure forces participants to move past anecdotal complaints and focus on objective definitions of success. By co-creating lead criteria and revenue milestones, it removes the ambiguity that usually fuels inter-departmental conflict. The process ensures that sales and marketing are no longer operating on different sets of data or expectations.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “How to Fix the Sales-Marketing Rift” — ready to run in minutes, for any workshop, meeting, or team session.