intermediate · 90–90 min
The 90-Minute Sales and Marketing Alignment Workshop
Tired of the blame game between Sales and Marketing? Align your goals and communication in just 90 minutes.
About this session
Sales and Marketing often operate in a cycle of finger-pointing over lead quality and missed targets. This workshop breaks that tension by forcing both teams to co-create shared definitions and hand-off protocols in a single session. You leave with a documented agreement that replaces vague assumptions with clear, mutual accountability.
Why it works
The 90-minute constraint prevents teams from getting bogged down in historical grievances and pushes them toward pragmatic, real-time decisions. By focusing on specific process gaps rather than abstract goals, the structure creates immediate buy-in because both sides see their specific pain points addressed in the final plan.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The 90-Minute Sales and Marketing Alignment Workshop” — ready to run in minutes, for any workshop, meeting, or team session.