intermediate · 90–90 min
The Social Selling Mastery Workshop
Transition your team from 'cold callers' to 'thought leaders' on LinkedIn.
About this session
Traditional cold outreach often fails because buyers ignore unsolicited messages from strangers. This workshop shifts your team's approach from intrusive pitching to establishing authority on LinkedIn, resulting in a specific plan to attract leads through professional credibility.
Why it works
The process bridges the gap between marketing's brand goals and the sales team's daily activity, ensuring that every profile update and post serves a commercial purpose. By moving through a structured four-step sequence, teams overcome the friction of content creation and reach a consensus on how to represent the company publicly.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Social Selling Mastery Workshop” — ready to run in minutes, for any workshop, meeting, or team session.