intermediate · 90–90 min
The Value-Based Pricing Alignment Workshop
Stop discounting. Align Sales and Marketing on how to communicate and capture value.
About this session
Sales teams often resort to heavy discounting when they lack the confidence or language to defend a price point, while Marketing feels their value-driven messaging is ignored in the field. This session brings both groups together to define exactly what customers pay for and how to communicate that worth without dropping the price.
Why it works
The structure forces a direct confrontation between Marketing’s ideal value propositions and the reality of Sales’ daily buyer objections. By co-authoring the pricing narrative, Sales gains ownership of the messaging and Marketing receives the data needed to refine tools for actual high-stakes negotiations.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Value-Based Pricing Alignment Workshop” — ready to run in minutes, for any workshop, meeting, or team session.