intermediate · 90–90 min
The Customer-Centric Value Prop Workshop
Ensure your product actually solves the problems your users care about most.
About this session
Teams often build features based on internal assumptions, only to realize later that the product doesn't solve the most pressing frustrations of their users. This workshop forces a shift from feature-pushing to problem-solving by directly mapping your product's capabilities against specific user pain points to create a validated value proposition.
Why it works
The structure prevents the group from jumping to solutions by requiring a consensus on the user's struggle before any features are discussed. By documenting each decision in a four-step sequence, the session replaces vague agreement with a logical, shared framework that justifies why certain product benefits take priority over others.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Product Designers, UX Researchers
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Product Designers or external facilitators working with design thinking teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Customer-Centric Value Prop Workshop” — ready to run in minutes, for any workshop, meeting, or team session.