intermediate · 90–90 min
The Voice of Customer Insight Workshop
Turn raw customer feedback into actionable marketing campaigns and sales talk-tracks.
About this session
Teams often sit on a wealth of customer interview notes and support tickets without a clear path to using them in their day-to-day work. This workshop provides a structured bridge to transform those raw observations into specific messaging for marketing campaigns and sales scripts.
Why it works
By bringing sales and marketing together to analyze the same data, the session eliminates the disconnect between what sales hears on calls and what marketing writes in ads. The collaborative filtering process ensures that the resulting talk-tracks are grounded in documented evidence rather than internal assumptions or gut feelings.
What you’ll walk away with
- Clear actionable outcomes from a 4-step facilitated process
- Increased participant engagement and buy-in
- Documented decisions and next steps
- Improved team alignment on the topic
Who it’s for
Sales Leaders, Marketing Teams
Frequently asked questions
Who should facilitate this workshop?
This workshop works best when led by someone comfortable with facilitation. Ideal for Sales Leaders or external facilitators working with sales & marketing teams.
How long does this workshop take?
Plan for 60-90 minutes depending on group size. The 4 activities are designed to flow together smoothly.
Run this session with METODIC
Get the full agenda, activities, timing, worksheets, and a facilitator guide for “The Voice of Customer Insight Workshop” — ready to run in minutes, for any workshop, meeting, or team session.