Strategy · intermediate · 20 min

Blueprint Framing Presentation

This method involves a short presentation to frame the purpose and usage of a service blueprint within the organization. It emphasizes the blueprint as a living document and its role in design and organizational alignment. The goal is to set the stage for collaborative refinement and ensure everyone understands the value and context of the blueprint.

What participants gain

  • Participants will be able to articulate the purpose of a service blueprint.
  • Participants will understand how a service blueprint contributes to organizational alignment.
  • Participants will recognize the value of a service blueprint as a living document.
  • Participants will be prepared to engage in collaborative blueprint refinement activities.

Materials needed

  • Presentation slides (PowerPoint, Keynote, or Google Slides)
  • Projector or screen
  • Whiteboard or flip chart
  • Markers
  • Handouts summarizing key concepts (optional)

How to run Blueprint Framing Presentation, step by step

  1. Welcome participants and introduce the session (2 minutes).
  2. Explain the purpose of the session and its connection to the service blueprint (3 minutes).
  3. Present the framing presentation, covering the purpose, value, and usage of the blueprint (10 minutes).
  4. Pause for questions and discussion (5 minutes).
  5. The presentation should cover what is a service blueprint, why it is effective for this specific purpose, when to use it, and how it connects to the overall workshop goals. (10 minutes)
  6. Ask participants for their thoughts and suggestions. (5 minutes)
  7. Explain the collaborative nature of the blueprint and its role in ongoing improvement. (5 minutes)
  8. Transition to the next activity: customer journey mapping (2 minutes)

Facilitator tips

  • Start with a compelling story or example to illustrate the power of a service blueprint.
  • Use visuals and diagrams to make the information more accessible and engaging.
  • Pause frequently for questions and encourage participants to share their perspectives.
  • Emphasize the collaborative nature of the blueprint and its role in ongoing improvement.
  • Clearly define the scope of the blueprint and its intended audience.

Common challenges

  • Participants are unfamiliar with service blueprints: Provide a brief overview of service blueprinting basics.
  • Participants don't see the value of the blueprint: Connect the blueprint to specific organizational goals and challenges.
  • Participants are hesitant to ask questions: Create a safe and welcoming environment by emphasizing that all questions are valid.
  • Presentation runs over time: Practice the presentation beforehand and stick to the allocated time.

Running it virtually

Share the presentation screen and use interactive tools like polls or Q&A to engage remote participants. Consider using a collaborative whiteboard for capturing questions and ideas.

Expected results

Participants will gain a clear understanding of the purpose and value of the service blueprint, its role in the organization, and its intended usage. They will be prepared to actively participate in subsequent activities to refine and improve the blueprint.

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