Ideation · advanced · 35 min

Reframing the Challenge

This method helps participants look at a sustainability challenge from multiple perspectives to generate new insights and potential solutions. By reframing the problem, participants can break free from conventional thinking and discover innovative approaches.

What participants gain

  • Apply different reframing techniques to a sustainability challenge.
  • Generate multiple reframed problem statements.
  • Identify new insights and potential solutions.
  • Improve creative problem-solving skills.

Materials needed

  • Whiteboard or flip chart
  • Markers
  • Reframing prompts
  • Post-it notes
  • Timer

How to run Reframing the Challenge, step by step

  1. 1. Introduce the challenge and define the problem.
  2. 2. Explain the reframing techniques.
  3. 3. Divide participants into small groups.
  4. 4. Ask each group to reframe the problem using different techniques.
  5. 5. Have each group share their reframed problem statements.
  6. 6. Identify new insights and potential solutions.
  7. 7. Discuss the implications of the reframed problems.

Facilitator tips

  • Encourage participants to use different lenses, like customer, employee, or environmental perspectives.
  • Provide example reframing statements to stimulate thinking.
  • Create a safe space for creative exploration and experimentation.

Common challenges

  • Participants struggle to come up with new perspectives - Offer guided questions to prompt alternative viewpoints.
  • Discussions become repetitive - Introduce new reframing techniques to keep the process fresh.
  • Participants get stuck on assigning causes - Review the root causes and ask for evidence.

Running it virtually

Use a virtual whiteboard tool where participants can collaboratively add reframing statements and vote on the most promising ones.

Expected results

Participants will generate a diverse set of reframed problem statements for a key sustainability challenge. They will identify new insights and potential solutions that were not apparent before, opening up new avenues for innovation.

Build a session around Reframing the Challenge

METODIC drops Reframing the Challenge into a complete session plan with timing, materials, worksheets, and a facilitator guide — for any workshop, meeting, or team session.

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