Planning · advanced · 30 min

Stakeholder Map

Identify and analyze key stakeholders based on their level of power and interest in the strategic initiatives, helping to develop appropriate engagement strategies.

What participants gain

  • Participants will be able to identify key stakeholders for the strategic initiatives.
  • Participants will be able to assess stakeholders' level of power and interest.
  • Participants will be able to develop tailored engagement strategies for each stakeholder group.
  • Participants will be able to improve stakeholder management.

Materials needed

  • Whiteboard or flip chart
  • Markers (different colors)
  • Printed Stakeholder Map template
  • Post-it notes (optional)
  • Timer app

How to run Stakeholder Map, step by step

  1. 1. Introduce the Stakeholder Map framework and explain the axes: Power and Interest.
  2. 2. Brainstorm a list of all relevant stakeholders for the strategic initiatives.
  3. 3. Assess each stakeholder's level of power and interest.
  4. 4. Place each stakeholder on the map based on their power and interest scores.
  5. 5. Discuss the implications of the stakeholder map for engagement strategies.
  6. 6. Develop tailored engagement strategies for each stakeholder group.
  7. 7. Document the stakeholder map and engagement strategies.
  8. 8. Regularly review and update the stakeholder map as needed.

Facilitator tips

  • Encourage participants to consider all relevant stakeholders.
  • Use data and insights to inform the assessment of power and interest.
  • Develop tailored engagement strategies for each stakeholder group.
  • Regularly review and update the stakeholder map.

Common challenges

  • Difficulty assessing power and interest - Use objective criteria and data to inform the assessment.
  • Overlooking key stakeholders - Brainstorm a comprehensive list of potential stakeholders.
  • Developing generic engagement strategies - Tailor engagement strategies to the specific needs and interests of each stakeholder group.

Running it virtually

Use a virtual whiteboard tool like Miro or Mural. Create a Stakeholder Map template and allow participants to add virtual sticky notes representing stakeholders to the grid.

Expected results

A clear understanding of key stakeholders and their level of power and interest, leading to effective engagement strategies and improved stakeholder management.

Build a session around Stakeholder Map

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