SWOT Analysis

What participants gain

• Understand the key components of a SWOT analysis.
• Identify internal Strengths and Weaknesses.
• Identify external Opportunities and Threats.
• Inform strategic planning based on SWOT analysis.

Materials needed

• A3 paper
• Colored markers
• Post-it notes 3x3
• Timer app
• Whiteboard or large paper

How to run SWOT Analysis, step by step

1. Introduce the concept of SWOT analysis (5 minutes).
2. Explain the meaning of each quadrant (Strengths, Weaknesses, Opportunities, Threats) (5 minutes).
3. Have participants individually brainstorm Strengths, Weaknesses, Opportunities, and Threats (20 minutes).
4. Share and discuss the findings as a group (10 minutes).
5. Synthesize key themes and identify strategic implications.

Facilitator tips

• Encourage participants to be realistic and objective.
• Focus on internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats).
• Use the SWOT analysis to inform strategic planning.

Common challenges

• Participants struggle to differentiate between internal and external factors - Provide clear examples and definitions.
• The SWOT analysis becomes too generic - Focus on specific factors relevant to the project or business.
• Difficulty identifying opportunities and threats - Encourage participants to think creatively and strategically.

Running it virtually

Use a shared online whiteboard tool like Miro or Mural. Participants can collaboratively add sticky notes to the digital canvas to populate the SWOT matrix.

Expected results

A completed SWOT matrix that identifies the Strengths, Weaknesses, Opportunities, and Threats related to a project, product, or business. Participants will gain a clear understanding of the strategic landscape and potential areas for action.

Build a session around SWOT Analysis

METODIC drops SWOT Analysis into a complete session plan with timing, materials, worksheets, and a facilitator guide — for any workshop, meeting, or team session.

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