Strategy · advanced · 60 min

Vision Statement Crafting

This method guides the team in collaboratively crafting a concise and inspiring vision statement for the product. It ensures everyone is aligned on the long-term goals and purpose of their work.

What participants gain

  • Define the long-term goals and purpose of the product.
  • Craft a concise and inspiring vision statement.
  • Align the team on a shared mission.
  • Motivate and inspire future work.

Materials needed

  • Whiteboard or large paper
  • Markers or pens
  • Sticky notes
  • Timer
  • Examples of vision statements

How to run Vision Statement Crafting, step by step

  1. Explain the purpose of the activity: to craft a vision statement for the product.
  2. Review the insights from previous activities (e.g., Future Headlines, Value Proposition Canvas).
  3. Divide participants into small groups (3-4 people).
  4. Instruct each group to brainstorm potential elements of a vision statement.
  5. Each group writes their ideas on sticky notes.
  6. Groups share their ideas with the larger group.
  7. Facilitate a discussion to identify common themes and key elements.
  8. Collaboratively draft a vision statement that incorporates the key elements. Refine and iterate until the team is satisfied.

Facilitator tips

  • Start by reviewing the insights from previous activities (e.g., Future Headlines, Value Proposition Canvas).
  • Encourage participants to use strong and evocative language.
  • Ensure the vision statement is concise, memorable, and actionable.

Common challenges

  • Participants struggle to agree on a single vision - Facilitate a discussion to find common ground.
  • Vision statement is too vague or generic - Encourage participants to be more specific and concrete.
  • Vision statement is not inspiring - Use examples of compelling vision statements to spark creativity.

Running it virtually

Use a shared document or whiteboard to collaboratively draft the vision statement. Use online polling to vote on the best options.

Expected results

A clear, concise, and inspiring vision statement that articulates the long-term goals and purpose of the product. The team will gain a shared understanding of their mission and how to achieve it.

Build a session around Vision Statement Crafting

METODIC drops Vision Statement Crafting into a complete session plan with timing, materials, worksheets, and a facilitator guide — for any workshop, meeting, or team session.

Try METODIC free